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Gen Z: The fast and furiously cashless

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Gen Z is a fast-growing consumer population, who are at the age when most consumers establish their first primary banking relationship. 31.5 million Gen Z consumers are currently credit-eligible and 13 million more will become credit-eligible over the next 3 years.* Now is a critical time for credit unions to attract them as cardmembers. Does your credit union have a strategy in place to capture Gen Z’s attention?

*The Financial Brand, 2019.