Gen Z: The fast and furiously cashless
Gen Z is a fast-growing consumer population, who are at the age when most consumers establish their first primary banking relationship. 31.5 million Gen Z consumers are currently credit-eligible and 13 million more will become credit-eligible over the next 3 years.* Now is a critical time for credit unions to attract them as cardmembers. Does your credit union have a strategy in place to capture Gen Z’s attention?
*The Financial Brand, 2019.