Designing a multi-channel account and loan opening experience that increases conversion and reduces abandonment

Most people apply for accounts and loans online because they expect it to be faster and more convenient than visiting a branch. However, once a consumer encounters a roadblock, they tend to shift their application process to other more costly channels like a branch, take their business elsewhere, or simply give up entirely.

Fiserv recently commissioned research focused on user experience and spent hundreds of hours researching, watching, and listening to how consumers struggled when opening accounts online. Join Fiserv in this educational web seminar as they share some of the results of this research and enable you to gain a greater understanding of:

· Why only one in twelve mobile applicants are successful in completing an application through their mobile device
· What consumers most want in their account and loan origination experience
· What credit unions can do to reduce abandonment and improve the digital account and loan opening experience
· How to increase completion of your account origination and loan applications across mobile, desktop and in-branch channels

Key Speakers

Jeff Sonderman
Sr. Product Manager, Lending
Mike Perkowski
Moderator Credit Union Journal