They are spending a lot, just not with you.
Revenue is growing significantly and steadily for products targeting people outside the financial mainstream.
Though they use credit unions and banks very little or not at all, these consumers do use financial products and services. It is a market segment that generated an estimated $107 billion in fee and interest revenue during 2014, up 4.6% from the prior year, according to estimates from the Center for Financial Services Innovation.
Two recent studies offered some key insights about these so-called "underbanked" and "unbanked" consumers. Here is a quick overview, with charts to illustrate.
(Image: Bloomberg News)