"Hello. I love you. Won't you tell me your name?"
Ah, the classic line from "Hello, I Love You" by the Doors. And, yes, I know I'm completely dating myself by quoting it. Millennials — go check out the tune on YouTube.
But, that anthem is a great intro to my premise: Credit unions may love the National Credit Union Foundation (the Foundation), but do they really know what it does and the impact it has?
Hello. We, the Foundation, love you back. And, we're going to tell you who we are.
Our name is Tony. Tony was the CMN Miracle Champion child from Oregon in 2013. Tony was born with Dandy-Walker syndrome and Liddle's syndrome, both of which are extremely rare. He's had more than 50 surgeries since he was born. Based on the generosity of credit union organizations, all 158 Children's Miracle Network (CMN) Hospitals in the United States — including the Doernbecher Children's Hospital in Oregon where Tony was treated — have been provided with entertaining financial education videos through the Emmy Award-winning TV show Biz Kid$. This is the result of a 2014 partnership between the Foundation and Credit Union for Kids to enhance the financial education opportunities for patients and families at CMN Hospitals.
Our name is Gulf Coast Community FCU. In 2005, many of the staff of the credit union lost their homes during Hurricane Katrina and were incredibly grateful for the much needed outpouring of support coordinated by the Foundation through www.cuaid.coop. They decided that they wanted to be able to help future credit union employees who suffer from such a disaster. Since 2006, as a way of showing their thanks, the employees have donated back to the Foundation through payroll deduction raising more than $22,000 through 2014.
Our name is Patrick LaPine. Patrick is President/CEO of the League of Southeastern Credit Unions and he is a Credit Union Development Educator or DE. Patrick became a DE in 2013. His DE Project was to incorporate the seven cooperative principles into the Southeast Credit Union Conference and Expo in June, 2014. The LSCU & Affiliates themed the Southeast Credit Union Conference and Expo as: "Living the Seven Cooperative Principles the Credit Union Way." This was a way to show how credit unions are using the seven cooperative principles to not only drive their structure, but how they help their membership, as well as their communities, every day. Learn more at: https://www.ncuf.coop/impact/patrick-la-pine.cmsx.
These examples are just a small sampling of the work we do for you and the movement. The Foundation's mission is to be a catalyst to improve people's financial lives through credit unions. Our work centers around helping you — credit unions — help your members be financially capable.
Hello. We love you. We are your National Credit Union Foundation. We believe that by empowering people with knowledge and information that they will achieve financial freedom. In the last 10 years, we've given $35 million in grants — money that has had national impact to foster and scale savings challenge initiatives; develop and distribute Biz Kid$, support successful Hispanic outreach programs, develop successful non-prime auto lending initiatives, launch high school financial reality fair programs, and much, much more.
We've also distributed more than 110,000 Money Rules books to credit unions and their members in the last two years. We've made Money Rules — a powerfully simple, must-have manifesto on money with more than 90 wealth-building rules from the Today show's finance guru, Jean Chatzky — widely available to the credit union system.
We've trained more than 1,200 credit union advocates as Credit Union Development Educators (DEs) from 34 countries. DE is the only program that provides critical lessons in cooperative principles & credit union philosophy while incorporating how credit unions can respond to today's current challenges. The DE program is a unique staff retention, leadership building training for new and experienced credit unionists to show the power of the not-for-profit cooperative model of finance that is credit unions.
Hello. We love you. Thanks to you, we are your national foundation, providing impactful philanthropy to help you help your members.
Gigi Hyland is the executive director of the National Credit Union Foundation, www.ncuf.coop.