Extreme Classroom Makeover

ORANGE, Texas-Sabine FCU will award $2,000 in prize money to winners of a Classroom Makeover Contest for teachers who are members of the CU. Two winners will receive $1,000 each. Teachers can enter by creating a video or submitting an essay with the students and teacher explaining how they could benefit from a classroom makeover. Once a winner has been selected, there will be photographs of the class-before, during and after the changes have been made.

Collier To Indiana Hall of Fame

INDIANAPOLIS-Ron Collier, CEO of Indiana Members CU, has been inducted into the Indiana CU Hall of Fame. The award recognized individuals for their service and contributions to Indiana's credit union movement.

Clarke To Retire From Goldenwest

OGDEN, Utah-Shelley Clarke, CEO of Goldenwest CU, said she will retire Dec. 31. Clarke began her career at the credit union in 1974 as a teller and during her career has worked in nearly every function. Over her career Clarke oversaw growth to $775-million from $190-million, was active in national associations, and received numerous state and national awards. Goldenwest has named EVP Kerry H. Wahlen to succeed Clarke.

Metro CU Joins Home Center

BOSTON- Metro Credit Union has been approved as a lending partner for the Boston Home Center. Metro will collaborate with the Boston Home Center to develop and enhance mortgage programs aimed at placing homeowners in the most sustainable mortgages.

Hoefer 'Outstanding Executive'

MADISON, Wis.-CUES has named Robert W. Hoefer, president/CEO of Dupaco Community Credit Union in Dubuque, Iowa, as the 2011 CUES Outstanding Executive. The award recognizes excellence in leadership.

CUES also honored five CUES Hall of Fame inductees: John J. Benoit, president/CEO, NorthCountry FCU, South Burlington, Vt.; Ronald L. Hance, president/CEO, Heritage Family CU, Rutland, Vt.; Dale F. Schumacher, president/CEO, Tampa Bay FCU, Florida; Randy M. Smith, president/CEO, Randolph-Brooks FCU, Universal City, Texas; and William Strunk (deceased), founder and former chairman, Strunk & Associates, Houston.

For info: www.cues.org.

Sit & $ave Surpasses $1M

BROOKLINE, Mass.-MAFCU Federal Credit Union reported that its "Sit and $ave" Program has surpassed the $1 million mark in savings for members. Launched in April, Sit & $ave urges members to refinance any loans they have at other institutions. During a Sit and $ave appointment, a member meets with a MAFCU employee to review his or her current loans. If MAFCU cannot help the member save money, it will deposit $25 into the member's share account. Financial counseling is also offered.

Corp: 'CUs Embracing Merger'

TALLAHASSEE, Fla.-News of the proposed merger of Southeast Corporate Federal Credit Union and Corporate One Federal Credit Union has been well-received by its member credit unions, according to Brad Miller, President/CEO of Southeast Corporate. Southeast has posted a number of letters from member CU CEOs on its website at www.secorp.org. A series of town hall meetings for Southeast credit union members have also begun. For info: http://www.secorp.org/Education/Webinars.aspx.

LSCU: Members Give Thumbs Up

BIRMINGHAM, Ala./TALLAHASSEE, Fla.-The League of Southeastern Credit Unions (LSCU) said its second annual member survey has found credit unions in Alabama and Florida approve of the job it is doing, with 92% of responding credit unions indicating their satisfaction increased or stayed the same over last year. Eighty-nine percent said that the promises of the consolidation of the Alabama and Florida Leagues are being realized, a 20% increase from a year ago.

New Tagline: Embrace The DifferenceBROCKTON, Mass.-Before more than 300 employees at Gillette Stadium in Foxboro, Mass., HarborOne President/CEO Jim Blake introduced the credit union's new corporate credo and tagline: "Embrace the difference." In conjunction, it is running ads in a number of publications.

"Over a year ago we embarked on a quest to learn what makes HarborOne unique from other financial institutions," said Blake. "Our goal was not the development of an advertising tagline, but more an understanding of what we stand for, who we are and how our customers and members of our community view us."

Moulin Named 'Future Leader'

MADISON, Wis.-Linda Moulin, SVP-corporate development with Affinity Credit Union, Saskatoon, Saskatchewan, Canada, has been named as the 2011 CUES Future Leader. Moulin will be honored at CUES' CEO/Executive Team Network at The Cosmopolitan of Las Vegas.

CUES said Moulin is being recognized for a 30-year career during which she has provided strong direction, expert advice, and solid leadership.

Freedom CU Is Recognized

WARMINSTER, Penn.-Freedom Credit Union has been recognized for overall "superior" service in a recent study done by Consumers' CHECKBOOK that was featured on CBS Philly. The study ranked 48 Delaware Valley Area banks and credit unions based on surveys evaluating customer service performance. Freedom was ranked as the top credit union in the area with 95% of members questioned rating overall service as "superior."

Counseling Expands in Michigan

SOUTHFIELD, Mich.-To date in 2011, 101 CU staff representing 26 Michigan CUs have received training in CUNA's Financial Counseling Certification Program. The training was made available due to a grant from National CU Foundation. "A major component of the enhanced training is working with counselors to develop a strategic plan," the Michigan CU League reported.

Mergers Increase In August

ALEXANDIA, Va.-Credit unions continue to merge. In fact, during August, NCUA approved 33 mergers for month, the most of any month in 2011. Among those merging: in Indiana, Teachers CU is absorbing the $36-million Double Eleven FCU, and the $13 million New Albany Schools FCU. In Iowa, Landmark CU said it will acquire Midwest Utilities CU in Waterloo, Iowa, and Brownberry CU in Oconomowoc, Wis.. In Texas, Chevron FCU is absorbing Stewart FCU in Houston, while Texas Dow Employees CU will acquire troubled San Jacinto Area FCU in Pasadena, Texas. NCUA also approved mergers for $900 million Metro CU, Chelsea, Mass., with $22 million Secure FCU in nearby Melrose, Mass., and $960-million Covantage CU, Antigo, Wis., with $24 million Marathon Rothschild CU in Rothschild, Wis.

White Paper Now Available

MADISON, Wis.-The CUNA Marketing & Business Development Council has released a white paper, "The Essential Drivers of Member Loyalty in Credit Unions: Adding Value to the Net Promoter Score." Authored by Neil Goldman, the paper features an in-depth exploration of the service qualities credit union leaders should focus on to foster growth and create lasting organizational success. The paper delves into the Net Promoter Score, while readers are introduced to the formative SERVQUAL model of customer satisfaction as a framework for understanding the drivers of Net Promoter Scores and how to use the model within the credit union's research to strive to create an excellent member experience that inspires high loyalty. For info, go to the white paper section of www.cunacouncils.org-select the "Marketing & BizDev" tab.

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