MADISON, Wis.—The World Council of Credit Unions has launched a program aimed at helping CUs and Millennials better understand one another.

Known as “weCU2,” the program is a partnership with Vancity CU in Canada that explores the projection that Gen Y consumers will be in their prime borrowing years by 2017, and are expected to be the largest consumer spending demographic. weCU2 is intended to help CUs tackle the global challenge of boosting young adult membership and harnessing the technology needed to reach them.

weCU2 is the third phase of the council’s larger “Build the Brand” initiative, and was kicked off with a video address from Vancity Marketing Specialist Maggie Lin. The video and more information are available online at:

The program has two primary goals:

1)      Familiarize and educate millennials on how their values correspond with the credit union philosophy.

2)      Give CUs a full understanding of milennials’ unique needs and “digital DNA.”

The millennial outreach program will include podcasts with industry experts, videos, interviews, product case studies, Twitter conversations, blogs and more, all directed at young adults. It will also offer credit unions marketing strategies aimed at capturing Gen Y consumers. An in-person event is also slated for Denver next July when WOCCU’s annual conference takes place. CUNA’s “America’s Credit Union Convention” will be held concurrently.

Worldwide Foundation for Credit Unions VP Victor Corro said in a statement that youth and technology are keys to growing the credit union industry worldwide.

"World Council recently challenged the global community to add 50 million new members by 2020,” said Corro. “This initiative not only raises awareness of that challenge, but also provides best practices for membership growth. We are very grateful for Vancity's generous support of this important program."

weCU2’s first podcast is set to debut the week of Thanksgiving.

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