Credit unions already promote themselves as being different from the big banks, but one mega bank has entered the marketplace with a new product that could cut into CUs' market share.

Goldman Sachs, the huge Wall Street investment bank, is entering the consumer personal lending market through the introduction of a new online platform called "Marcus by Goldman Sachs." Loans will feature terms ranging from 24 to 72 months, with fixed APRs ranging from 5.99% to 22.99%.

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