FAIRBORN, Ohio–Wright-Patt CU believes strong member growth is due to the everyday good work it does, as opposed to the bad practices of banks.
“We haven’t really tracked how many members we’ve received from Bank Transfer Day and its ongoing affects,” said CEO Doug Fecher. “I doubt that we’ve gotten very many, but it is impossible to tell.”
However, the $2.5-billion CU is enjoying more than 9% annualized member growth this year. “We spend a lot of time marketing our brand,” said Fecher. “That, along with the special patronage dividend we’ve been able to pay the last four years, distinguishes WPCU from both banks and local credit unions.”
Fecher reiterated that it’s hard to make a statement about the impact of Bank Transfer Day on the credit union.
“I’d rather believe it is our good work, rather than the bad work of some banks, that is creating our growth in membership.”