SAN DIEGO-During the Harland Connections conference, Credit Union Journal asked attendees what technology initiatives their CUs were planning to implement in the final three months of 2012 or early 2013.
James St. Peter,
Senior IT and Operations Executive
New England FCU, Williston, Vt.
Mobile deposit capture tops the list, along with new origination platforms for lending and deposits. If we are sharing the platforms there is a lot more efficiency. If the member starts the transaction online there is a record of it when they come into the branch. Having all the platforms aligned is even more powerful for cross-selling-when someone makes a deposit we can use credit bureau data to determine opportunities.
Director of Information Services
Topline FCU, Maple Grove, Minn.
We have a long-term strategic initiative planned to have "Credit Union From Your Couch" available to our members by the end of 2014. This will include anything people can do at our branches, including member signup capability, account opening, and loan applications, of course. We will have a chat capability to answer any questions members have during any online procedure.
When we put all this in place we also will be hiring an electronic branch manager. We will make one person responsible for overseeing online functions-it just makes sense.
Sue Postemski, Marketing Manager
Michigan First CU, Lathrup Village, Mich.
We already have online banking and mobile banking in place, so our biggest initiative is we are rolling out personalized debit cards this fall. Members will be able to upload their own photos and use them on their debit cards.
Alfred Valerio, IT Manager
Los Angeles Police FCU, Van Nuys, Calif.
We are trying to get mobile banking up and running as soon as possible. That is the biggest initiative. We are currently using MShift, but want more abilities that are not available. Our members are out in the field a lot, of course, so they have been asking for mobile capabilities.
Kristi Brooks, VP of Marketing
TTCU The Credit Union, Tulsa, Okla.
We just went through a huge online banking conversion, so we don't have another big initiative planned any time soon. We worked with PSCU on the conversion. We have a new mobile app, which we never had before, and we added text alerts and text banking. This was something we worked on for the last 18 months, and the adoption rate has been good.