Electro Savings increased membership by 1,067, or 6.9% in 2011, which is the second-largest membership growth of all Missouri credit unions, and increased loans by $15 million, or 23.8%, which is the largest loan growth of all Missouri credit unions.

I believe a lot of the credit union's success is due to our philosophy of helping our members and the community. We are not just sitting in our offices, waiting for the members to come to us with their needs; we are proactively reaching out to our members and the community. In 2011, the credit union hosted 38 financial education seminars, held 66 on-sites at our employer and community partners' facilities, and participated in another 88 employer and community partner events, taking the credit union out to the people.

We understand that because of the economy's performance over the last several years, many of our members and other good people, not yet members, found themselves facing financial issues they have never had to deal with before. We are sensitive to their struggle, so we expanded our lending services to help them overcome these issues by changing our paradigm to look beyond the credit score.

We certainly don't approve every loan when it is not in the best interest of the credit union or the individual, but we are making good loans to good people that have good pay-habits in their history, regardless of their current credit score.

Stan Moeckli
President and CEO
Electro Savings Credit Union, St. Louis

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