FOSTER CITY, Calif.-Visa has announced that 50 financial institutions-more than half of them credit unions-have launched Visa's V.me new digital wallet service, which frees online shoppers from having to repeatedly enter account numbers, bill-to and ship-to information at checkout, in time for holiday shopping.

Contributing to the CU participation is the fact CSCU, PSCU and The Members Group are all partnering with Visa to make
V.me available to their member CUs. Credit unions will be able to enroll their existing Visa cardholders and other payment card accounts into V.me, allowing them to make purchases online by simply entering a user name and password at checkout.

Once logged into V.me, all that's required to make a purchase is a click of a mouse, a touch on a mobile browser, or in the future, a wave at the physical point-of-sale.

"V.me is a great opportunity for credit unions to build stronger relationships with their cardholders," said Cassie Melvin, VP marketing at CSCU in Tampa, Fla. "With online purchases increasing, consumers need a way to make quicker, easier and more secure transactions. Through V.me, credit unions can leverage innovation to help members do just that and bring credit union cards top of wallet."

Additional Access Offered

The Members Group clients who sign on for V.me can access the service through TMG's MyCardInfo cardholder portal, as well as directly through a financial institution's online banking site.

"V.me is the first of many payment innovations TMG will bring to our financial institution clients," said Brandon Kuehl, product development architect for TMG, Des Moines, Iowa. "Especially for smaller issuers, it's becoming increasingly important to offer customers multiple ways to transact."

In St. Petersburg, Fla., Michael Kelly, PSCU president and CEO said, "Brand presence, particularly in the emerging mobile channel, is essential to keep credit unions at the center of their members' lives."

In September, PSCU announced a partnership with Google to make Google Wallet available to credit unions (Credit Union Journal, Sept. 17).

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