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Virginia-based credit union rebrands

Virginia-based Fairfax County Federal Credit Union has rebranded as NextMark Credit Union.

While the credit union was chartered in 1958 to serve county government employees, today it has grown well beyond those roots with an expanded field of membership that allows it to serve 13 counties and cities throughout the area.

The new name, which official launched on Dec. 2, was created in collaboration with Ziba, a Portland, Ore.-based creative design firm. The credit union worked with Ziba for months on extensive research and member focus groups before determining the new moniker, which is intended to demonstrate the CU’s ability to help members move their financial lives forward while also making the institution more inclusive of a diverse community beyond just Fairfax County.

“NextMark is our members’ financial guide, whose enthusiasm and optimism comes through in everything we do,” Joe Thomas, president and CEO of the $492 million-asset credit union, said in a press release. “It’s about getting our members to their financial future faster.”

“Your ‘next mark’ is the next step on your financial journey. It’s about stepping into the future with self-confidence,” said Marella Nardoti, VP of marketing.

NextMark posted just under $7 million in net income for the first three quarters of the year, up from the $5.8 million it earned during the same period in 2018.

NextMark's original name should not be confused with Fairfax City Credit Union, which merged with The Partnership FCU earlier this year.

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