LOS ANGELES and NOTRE DAME, Ind. — The football rivalry between the University of Southern California and Notre Dame University dates back to the 1920s, and the past two years the credit unions that serve the two schools got involved with a contest of their own.
This year, $399 million USC Credit Union beat $466 million Notre Dame FCU by taking 75 more auto loan applications from Nov. 3 to Nov. 29, winning $10,000 for USC's Good Neighbors Campaign. The Campaign is USC's vehicle for raising money to support USC Good Neighbor grants, United Way and other nonprofit organizations. Since 1993, the USC Good Neighbors have made a positive impact on the neighborhoods surrounding the University Park and Health Sciences campuses.
It was the second annual Credit Union Charity Challenge. After USC CU won last year, Gary Perez, USC Credit Union's president and CEO, was challenged to a rematch by Notre Dame FCU's President and CEO, Tom Gryp. The challenge was set, $5,000 was pledged by each credit union and the charities were chosen.
On Nov. 3, USC Credit Union kicked off its BEAT ND $10,000 Charity Challenge Marketing Campaign. The CU said it used "aggressive" social media exposure and a new interactive microsite - complete with daily score updates and a countdown timer - to generate social buzz and following.
USC Credit Union said it, "Congratulates Notre Dame FCU for putting up a good fight and for the donation made to the Good Neighbors Campaign at USC."