RYE, N.Y. – USAlliance FCU has implemented NCR's cross-channel marketing software APTRA eMarketing to help improve its marketing communications to its 40,000 members.

Using the personalization and dynamic content capabilities of NCR APTRA eMarketing, financial institutions can present highly targeted offers that address customers' and members' individual needs. USAlliance is delivering personalized, relevant and consistent messages at a time and place when its members are most likely to engage.

"Thanks to NCR APTRA eMarketing, we are able to deliver personalized, relevant offers to each of our members, helping us better communicate with them and get them the resources they need,” said Kris VanBeek, president of the $820 million credit union. “NCR's outstanding account support team has helped transform us to a technology driven marketing financial institution."

Beyond email campaign management, NCR APTRA eMarketing empowers financial institutions to orchestrate the delivery of personalized messages across multiple channels including mobile, social, online, call center, and self-service (ATM and kiosk) based on consumer usage and preference. APTRA eMarketing integrates data from disparate systems. This lets financial institutions transform their valuable consumer data into personalized, relevant and timely communications, reducing and, in many cases, eliminating the need for the IT department to source data on a campaign-by-campaign basis.

 

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