U.S. Bancorp plans to pitch businesses on a shopping-related app it's developing with Monitise PLC, a British tech company that acquired the U.S. mobile banking vendor Clairmail in 2012.

"Don't think of us as a bank," said Dominic Venturo, chief innovation officer for payments at U.S. Bank. "Think of us as commerce. We are experts in payments and enable commerce."

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