UNIFY Financial Credit Union on Tuesday said it is the official credit union of the Los Angeles Rams, thanks to an exclusive, multi-year partnership with the National Football League team.

UNIFY, a $2.8-billion CU headquartered in Torrance, Calif., said Rams players and employee staff are its newest Select Employer Group. As the official credit union of the Rams, UNIFY joins the roster of companies comprising the Rams’ Homecoming Partners.

The credit union said its partnership will provide UNIFY with “prominent” in-season signage at the Los Angeles Memorial Coliseum, co-branded digital content and promotions, integration into Rams media content, and a variety of year-round joint member, community and marketing programs.

The benefits of the partnership “will be brought directly to UNIFY’s members who are Rams fans through a variety of special programs and promotions,” the credit union said in a statement. Plans include Rams ticket and merchandise giveaways and events with Rams players, cheerleaders and mascots at UNIFY’s retail branch locations in the Los Angeles area.

The CU said the partnership will provide UNIFY with “multiple opportunities to engage the Rams fan base year-round,” including branded activity space at Rams Training Camp at University of California, Irvine, and other preseason activities, co-branded member promotions, digital platform exposure, participation in special Rams fan events, broadcast and print advertising, and other joint marketing activities.

“With service at the heart of both organizations, UNIFY and the Rams will collaborate on ways to make a positive difference in their shared Los Angeles community through a series of joint service initiatives,” the credit union said. These initiatives will include local outreach events and hands-on support projects. UNIFY said it will partner with the Rams on a “Staff Day of Service.”

“UNIFY proudly serves a large number of members in Los Angeles, and we are excited to welcome the Rams back to LA and into the UNIFY family,” said UNIFY CEO Gordon Howe. “This partnership represents a true alignment of the vision and values of both our brands. With shared Los Angeles roots reaching back to the 1940s, UNIFY and the Rams are both local institutions committed to giving back and supporting the people and businesses in the community.”

Gordon Howe, CEO of Unify Financial Credit Union, holding an LA Rams jersey after the CU was named as the NFL team's official credit union sponsor.
Gordon Howe, CEO of Unify Financial Credit Union, holding an LA Rams jersey after the CU was named as the NFL team's official credit union sponsor.

The Rams franchise played in Los Angeles for parts of six decades before leaving for St. Louis after the 1994 season. The team returned to LA for the 2016 season.

According to Howe, “The excitement behind the Rams homecoming has been tremendous, and we see this partnership as providing value-added gain to our members, everyone in the Rams organization, and the communities we serve. We look forward to bringing this partnership to life in creative ways for our members and providing Rams players and staff with UNIFY’s unique brand of delivering financial services.”

“UNIFY has a deep presence throughout Los Angeles and a history of serving the people of this region,” said Jamie Reigle, EVP of Business Operations for the LA Rams. “The partnership between our two organizations brings great benefits to our players and staff, while also giving our fans a new way to express their support for the Rams. We look forward to working with UNIFY to bring their members closer to our team all year round.”

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