JACKSON, Mich.—The undead are breathing new life into auto lending at Michigan Community CU.

Looking for a way to spice up its fall auto lending campaign, the 16,000-member, $121 million-asset credit union decided to go with a zombie theme. The CU worked with Texas-based PTP New Media to create zombie-related collateral for the campaign, including a dedicated microsite (www.lookoutforzombies.com) that used the CU's branding and allowed for online loan applications, as well as other features like uploading user photos to see how they would look "undead."

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