WILMINGTON, N.C.-Two weeks following the Fed's final interchange ruling, CU attitudes toward the future of debit could be changing, shedding some of the doom and gloom predictions and now working to leverage what some believe could be one of the biggest opportunities to win new members in years.

According to several industry executives, more credit unions are beginning to look at the next two years under Durbin as a chance to win big business by maintaining the product status quo and not adding fees, and possibly adding checking or debit incentives to attract more consumers as banks eliminate rewards and add fees.

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