DES MOINES, Iowa – Sales of gift cards this holiday season are up 119%, according to The Members Group.
TMG’s clients have sold 119% more ATIRAgift cards this year as compared to 2011, the company reported. TMG expects gift card sales to increase further this week, leading up to Christmas.
“The growth trends we’re seeing are in alignment with predictions of increases in prepaid this holiday season,” said Konrad Christensen, retail payments product manager. “The Consumer Debit Payment Choice Research Study issued in October 2012 found gift cards actually top debit and credit cards as consumers’ preferred way to shop and pay online,” said Christensen.
According to the study, 71% of consumers surveyed indicated they feel secure using gift or prepaid reload cards to make online purchases.