LAS VEGAS-CUSOs can and should be a driving force behind innovation in the credit union industry, but they face many of the same challenges their owner credit unions do, according to a panel of CUSO executives.

A key lesson for CUSOs that credit unions can learn from as well is finding and definining one's niche, without letting that niche define-and confine-the organization, according to John Best, chief technology officer for Wescom Resources Group, a wholly owned CUSO of Pasadena, Calif.-based Wescom Credit Union. WRG provides online/mobile banking, bill pay, service bureau hosting, desktop MRM, and programming/consulting services.

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