COLUMBUS, Ohio-Credit Union Journal asked three corporate credit union CEOs, "What is the value proposition of your corporate?"
Lee Butke, President and CEO
Corporate One FCU, Columbus, Ohio
We are a cooperative, not a vendor, so we create products to help our members. We want to produce benefits for them to help them succeed. Now that they have given us perpetual contributing capital we owe them even more. We want to make processes more efficient and more effective for our members.
Years ago when we rolled out Check 21 we did it for free, which was a pretty bold stroke. Today, we are rolling out an ACH package. It is a brand new product line for the credit union movement, and we see it as a huge opportunity for a credit union to offer a great service.
Balance sheet modeling is growing, as is anything to help increase revenue and advance service to credit union members. We have a simple mission, to help our members succeed.
Jay Murray, President and CEO
Mid-Atlantic Corporate FCU, Middletown, Penn.
We still are a liquidity provider. We are trying to find more ways to help our member credit unions manage their balance sheets. Also, we want to help them find investment products and reduce expenses through aggregated back-office products.
We are trying to affect balance sheets at a greater level. There are so many financial services providers, and so many competitors including insurance companies, therefore it is a struggle for credit unions to compete in that world. We work with credit unions to get them to innovate on ways to work together, to be more efficient, and to help each other. A larger credit union might own a CUSO that does mortgages or offers business services. We work with our larger credit unions that offer these services to work with mid- and small-sized credit unions to also offer those services.
We used to be very focused on payment processing and being a liquidity provider, but the change is the need has grown greater to promote collaboration. It was there before, but the need has risen as the world has gotten more competitive and the compliance burden has increased. We want to help make running the credit union easier.
President and CEO
First Carolina Corporate CU, Greensboro, N.C.
First is consulting and managing payments systems, liquidity and short-term deposits. The educational support we offer is a huge plus, and we will be providing more of that going forward.
The biggest difference from before the crisis is the fact we are not the all-encompassing investment shop on our balance sheet. That is a matter of having enough capital and managing risk. Regulations are tight, and they only are going to get tighter.