COLORADO SPRINGS, Colo. — Don't underestimate Facebook and Twitter: more than half of all CU members use social media, according to a survey of about 11,000 members across 10 CUs, released by Callahan & Associates' Internet Strategy Consortium.

And it may come as a shock that a great number of those social media members aren't from Generation Y. "One of the more surprising trends is the strong usage of social networking by non-Gen Y members," said Victoria Selfridge, director, marketing and e-commerce at Ent FCU here, which is one of the 10 CUs comprising Callahan's Consortium.

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