LAKE BLUFF, Ill. — According to one economist, CUs must do three things to grow and protect the bottom line: Put in place strong IRA and Keogh programs, price money market deposit accounts against money market mutual funds, and streamline checking offerings, including hanging onto a free account.

Mike Moebs, CEO of Moebs $ervices, insists CUs need to take these steps to capitalize on the opportunity to take checking business from banks and avoid money in savings deposits-much of it used to fund lending-moving quickly to money market mutual funds when rates eventually rise.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.