SAN ANTONIO-It's not going to be any easier in 2013 than it was in 2012 to keep up ROA, as CUs continue to face slow lending and increasing pressure on revenue streams.

That is the outlook of Cory Jefferies, VP of business development for SWBC, who urged credit unions to begin as soon as possible to find alternative ways to drive income. "Unfortunately, I believe 2013 will look a lot like 2012-the economy and measures by the CFPB. We have already seen pressure on debit interchange, now credit may be in the bulls eye, and overdraft will certainly come under fire. It all means that credit unions have to get creative and find ways to add more income-generating products outside of their core offerings."

Jefferies said SWBC has seen CUs have a great deal of success recently with home and auto insurance products. "They have to be very creative and think outside the box-whether the offerings be ancillary products added to loans, or other income types. The simply have to pay more attention to non-traditional credit union products."

Jefferies stated that CUs need to be open-minded with internal processes, as well, to improve efficiencies and drive greater member convenience. "So more online lending, mobile, and remote deposit. That not only makes the credit union more accessible and saves operating expenses, it also attracts a younger demographic."

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