LOUISVILLE, Ky. Ben Rhodes, a 16-year-old NASCAR race car driver on the rise, has signed an endorsement deal with Park Community FCU.
The deal calls for the Louisville native to carry the Park Community logo in all events he races during the 2013-14 season. Rhodes will be a spokesman for the credit union, which has 14 branches, including 10 in the Greater Louisville area. He will make promotional appearances at the branches this year.
Financial terms of the sponsorship were not disclosed.
Rhodes recently finished second in the NASCAR Whelan All-American Series UNOH Battle at the Beach event at Daytona International Speedway in Florida.