LAKE JACKSON, Texas – TDECU is one of the first institutions to sign a Preferred Branding deal with ATM giant Cardtronics, which the company said elevates the credit union’s ATM visibility in a new way.

Preferred Branding expands Cardtronics’ ATM Principal Branding service from a single financial institution name and sticker to enable up to nine financial institutions that already have a Principal Branding partner to expand fee-free cash access for their accountholders and generate awareness for their credit union or bank. Credit unions simply have their logos added to the Preferred Branding decal located on the ATM’s safe door.

Preferred Branding opens up a new point of presence to multiple credit unions and banks and creates new ATM branding opportunities at previously unavailable locations, the company said.

Preferred Branding combines a 2x2 inch logo decal with the ubiquity of mobile banking and smart phones to help ensure this new type of branded ATM will not go unnoticed, the company said. To add to the appeal of the Preferred Branding offering, Cardtronics also encourages and facilitates the transfer of ATM location data into ATM locator tools to help consumers find all of their bank’s or credit union’s fee-free ATMs.

Cardtronics operates more than 60,000 ATMs in the U.S., most of them in retail locations.


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