LAKE JACKSON, Texas – TDECU is one of the first institutions to sign a Preferred Branding deal with ATM giant Cardtronics, which the company said elevates the credit union’s ATM visibility in a new way.

Preferred Branding expands Cardtronics’ ATM Principal Branding service from a single financial institution name and sticker to enable up to nine financial institutions that already have a Principal Branding partner to expand fee-free cash access for their accountholders and generate awareness for their credit union or bank. Credit unions simply have their logos added to the Preferred Branding decal located on the ATM’s safe door.

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