BOSTON-Hip clothing store Urban Outfitters may have more in common with small CUs than it would seem at first glance.

Kaihan Krippendorff, a bestselling author and blogger for FastCompany.com, offered Urban Outfitters as an example of a company finding success with by targeting niche markets with specific products. Krippendorff gave a keynote address as part of NAFCU's Annual Convention here.

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