DES MOINES, Iowa-To drive credit card revenue, the CU can't "set and forget" the card once it's issued, reminds one analyst, who recommends aggressively pursuing activation and usage strategies, along with good analytics.

Dan Lozier, director of client relations for TMG, believes many credit unions have a lot of room to add more non-interest income to their credit card base, and it starts with activation strategies. "It's no good to issue card that sits there, and that can cost you money. You need to adjust programs to encourage new account holders to begin using their cards right away."

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