MIAMI-South Florida Educational FCU doesn't really get down to heavy marketing until the summer draws to a close.

Serving only educators, students and their families, much of what the $850-million CU does is grassroots marketing, said Stephen Webb, VP of communications and PR. "We sponsor the school districts' back-to-school meetings as well as their new teacher orientations. We make presentations, set up and man tables, and get in their face."

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