SAN FRANCISCO—SF Police CU has begun the process of converting its Visa card holders' plastic from magnetic stripe cards to EMV.

The move comes as credit unions face the October 2015 deadline wherein liability for fraud losses will shift to card issuers who have not converted to EMV.

"Our members are savvy," Eddie Young, president and CEO of the $768 million credit union, said in a statement. "They want the newest and the best, and we strive to meet and exceed their needs. The chip-enabled Visa enhances cardholder security without compromising convenience. Our members' security is always top of mind at SFPCU."

The credit union has accelerated the implementation of EMV conversion in order to meet members' needs during the holiday shopping season, it said, and beginning on Nov. 7, all new cards will be EMV-enabled. Existing cardholders will receive EMV-enabled cards whenever cards are reissued, or can request a chip card if they prefer to have one sooner.

"With security breaches in the news and holiday shopping on the horizon, we want to make certain our members have the best possible experience using our cards," said Young.

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