GCS FCU is continuously moving along with the economy. The credit union has implemented strategies to help deal with these ever-changing times and to better serve its members.
The lull in the economy lead GCS to begin to look at each individual member's needs on a case-by-case basis. Instead of giving a general answer built on one criterion, GCS took into account that specific member's situation. GCS strives to help its members succeed in any way possible.
In response to the economy putting some of our members in financial trouble, GCS created a new checking account based on the needs of the under banked. This account was designed to help those with less-than-par credit scores and put them on track with a savings plan. This account does not turn anyone away but instead welcomes those members who are truly struggling. Along with this product, GCS developed a Credit Rebuilder Loan to help members make regular, timely payments to build back their credit.
In the last year, GCS has restructured its lending guidelines to better serve its members. In the past it took a perfect credit score to get the best rate. Now, GCS allows some room for members to be in the top bracket and receive the best deal possible.
Even though budgets may have tightened, GCS still values the importance of a strong community outreach program. GCS remained a solid community figure by actively participating in local events. GCS believes in the importance of a strong community connection and one-on-one interaction with community members.
Not only did GCS implement strategies to better serve its members, but also focused on internal operations. Whether it meant moving processes from paper to electronic or simply scanning items instead of making copies, GCS tightened up on unnecessary expenses to ensure a strong finish out of the recession.
Mark Holshouser, CEO
Granite City, Ill.