MADISON, Wis.--Summit Credit Union, which has placed its membership and marketing focus on women age 20-50, focusing on women 20 to 50, has launched a new program to help women "boldly step into their first million." Saying its model is based on to Weight Watchers, Summit has rolled out "Red SHOES," which it says combines tools, information and support to create a complete branded program "designed for members who are ready to take control of their financial lives."
The fee-based program includes a workbook with the look of a women's magazine, an online financial boutique that includes interactive tools, inspiring messages and education, plus access to a Red SHOES coach and exclusive member events. "All combined, the program gives members well-defined steps, tools, encouragement and support to make smart money decisions and to achieve financial goals," Summit CU said.
Eighteen months in planning, Summit CU said it took less than 72 hours to fill the initial openings in Red SHOES.