CALRENCE, N.Y.-The troubles that began in 2008 prompted Clarence Community & Schools FCU to begin paying closer attention to the "writing on the wall."

The $16-million CU simply got more focused on its vision statement that is presented on a wall in its lobby-which is to become its members' primary financial institution, a key to growth during recent difficult times. That, admits Kristen Kwasnik, director of operations, has helped the credit union through the last few years and will continue to help it prosper long term.

"We have developed a Member's Reward Program," she said. "We offer more free products and services to those members who do more business with us. This did mean that some accounts got closed out, but most were $5 accounts. Since the start of the program we have become more efficient and grown approximately $1.5 million in the last year."

Other areas CCSFCU has learned it needed to focus on are tightening expense control, promoting its presence in the community more strongly, and offering greater convenience. The CU has added the Sharenet ATM network to expand its existing ATM network, went to a more user-friendly bill pay system, and stepped up promotion of home banking and e-statements.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.