LAS VEGAS-Jim Van Dyke, the founder and president of Javelin Reseach, offered an interesting observation during the recent Directors' Convention here: fraud has become the primary driver of revenue in the financial world.

Because trust by consumers toward their primary financial institution varies greatly, he said credit unions can greatly affect this trust by making sure they educate members as to their role in keeping their accounts safe.

"The majority of people believe they share responsibility with their financial institution for security, but still 11% think security is solely the responsibility of the financial institution," he said. "That number is down from 16% in 2008, so there is some improvement. There is rising consumer demand for involvement in personal security, but it is difficult for financial institutions to combine high innovation with high privacy."

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