VERNON HILLS, Ill.-Baxter CU optimized its PIN networks, and the result is that now PIN debit is generating revenue for the credit union instead of costing money.

Baxter eliminated two low-performing networks and received preferred network pricing with the help of the St. Petersburg, Fla.-based PSCU, saving the $1.4-billion CU $350,000 annually. "PIN transactions can contribute significantly to credit union profitability when PIN network participation is streamlined," explained Vladimir Jovanovic, PSCU's product manager for debit, ATM, and prepaid services.

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