WASHINGTON-It's well known mobile services are a key channel to younger markets, and new research only adds support.
Findings from the Pew Internet & American Life Project show that while 91% of Americans own mobile phones, only 35% of cell phone owners do any banking business through that channel, a 17-percentage-point increase from two years ago.
Of those consumers that do mobile banking, the study found an equal percentage of men and women (35%) using the channel, with those between the ages of 18 to 40 with at least some college education being the most likely to use it. Persons with higher household incomes are also more likely to use mobile, as a 13-point gap separates users with incomes above or below $50,000 annually.
The Pew study found that young adults (age 18-29) and whites saw the most significant increases in online banking (55% of those consumers banking online in 2010, compared to 66% in 2013). On the other hand, it found that non-white cell phone owners are more likely than Caucasians to engage in mobile banking, a contrast with online banking trends.
The study's findings on mobile banking are based on a representative sample of 1,0003 interviews done by phone during July with English-speaking respondents.