COLUMBUS, Ohio and ANN ARBOR, Mich. — Everybody loves collegiate football rivalries, and credit unions give generously to children's hospitals, so what could be a more perfect match than a "Money War" between these two college towns?
The Ohio State-Michigan football game has spawned many a legend over the years. The rivalry is so heated former Ohio State Head Coach Woody Hayes would not even say the name of his opponent, calling it "That School up North."
But in the last five years Credit Union of Ohio and University of Michigan Credit Union have harnessed the fever pitch of the storied rivalry to create the Money War, which raises money for children's hospitals in Columbus and Ann Arbor. This year, the competition ran Nov. 24-29, during the week leading up to the OSU-Michigan football game.
What had been a tie after the first four years was broken by what Credit Union of Ohio said was its "most successful fundraising year," as it took the lead by raising $4,048.10 for Nationwide Children's Hospital in Columbus. University of Michigan Credit Union raised $2,612.86 for C.S. Mott Children's Hospital in Ann Arbor.
Since the start of the Money War competition in 2010, CU of Ohio and University of Michigan CU have collectively raised more than $22,600 for the two hospitals.
"We are grateful for the generosity of our community in helping raise more than $12,000 for Nationwide Children's in the past five years," Jill Gerschutz, VP of marketing and strategic planning for Credit Union of Ohio, said in a statement. "We truly enjoy partnering with University of Michigan Credit Union in this fundraiser as a way to engage with our members and give back to our community."
The two CUs said their football-themed rivalry fundraiser has become a yearly tradition modeled in the "true credit union spirit." They added the Money War ensures that children are the "true winners," regardless of which credit union wins the friendly competition.
"The University of Michigan Credit Union was excited to participate in the competition and to help raise money that will ultimately benefit the children through the #ChadTough and The Charles Woodson Clinical Research Funds at C.S. Mott Children's Hospital," said Jamie Rytlewski, marketing coordinator at the University of Michigan Credit Union.
Additional information about the Money War can be found at cuofohio.org or umcu.org.
Credit Union of Ohio serves state employees in all of Ohio's 88 counties and the entire community of Franklin County. It is a $130 million, state-chartered CU with 19,500 members. University of Michigan Credit Union is a $562 million state-chartered CU with 62,000 members from the University of Michigan community, including alumni.