SPOKANE, Wash. – Numerica CU is one of the first financial institutions to implement Shastic’s Calcubot, the first lead-generation loan calculator designed for Facebook.
Calcubot allows loan estimates to be saved and feedback to be solicited from friends, family and advisors. It also introduces an ‘Alert Me’ mechanism that monitors interest rates and notifies the user of potential savings opportunities via email or text message.
Calcubot directs prospects from Facebook to the credit union’s or bank’s online loan and new member application systems. “It’s so easy to install the IT department is not required and it can be live in a matter of minutes,” said KayCee Murray, AVP for e-developent $1.2 billion Numerica CU.
By using Facebook as a development platform many innovations are possible. For example, end users can install a credit union branded version of Calcubot to their Facebook page, thus turning the credit union’s followers into a viral promotion network.
Calcubot is available starting at under $100 per month.
Shastic is based in Berkeley, Calif.