FORT WAYNE, Ind.–Another credit union has used the kissing booth strategy as a tactic to lure consumers from banks to credit unions. Fire Police City County FCU here has been running a “Kiss Your Bank Goodbye” campaign in in response to public frustration over fees at the big banks.

“We decided 'Why don’t you just kiss your bank goodbye and join our credit union?’” explained Angie Felger, marketing director at the 7,900-member, $86-million credit union.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.