Category: Under $200 Million in Assets
Assets: $98.9 million
No. of employees: 38
CEO: Vickie van der Have
Weber State Credit Union drew on the reality TV show "Survivor" to educate employees about changes to its home banking platform.
The competition, which began in February and ran until mid September, pitted tribes of employees in a series of challenges related to the new platform, which includes both Web and mobile components.
They won cash, meals and gift cards for learning about its features, comparing it to rival products and coming up with new labels for menu items, according to Spencer Kitchen, Weber's member experience director.
The contest was more engaging than traditional training programs. But it also helped employees bond, Kitchen said. The teams comprised employees from different departments and levels — and no one was voted off, as happens on the actual show.
"Overall, we did experience a net benefit of having people working together and communicating together and building a stronger credit union," said Kitchen, who served as one of the competition's two judges. The other judge came from the marketing department.
"We hope to be able to do something like this again when we find the right opportunity," Kitchen added.
Founded in 1957 as Weber College Employees Federal Credit Union, the CU currently operates four branches serving more than 9,000 members.