HARRISBURG, Penn. – A new series of TV commercials that let consumers know credit unions are in the lending business, are friendly and have great rates are out now in this state courtesy of the Pennsylvania CU Association’s successful iBelong image campaign.
The commercials (http://www.youtube.com/watch?v=63Lgt1DEPug) also seek to help consumers understand they can join a credit union.
“There are many Pennsylvanians who do not know that they can use the products and services offered by credit unions,” said PCUA Chairman and Sun East FCU CEO Michael Kaczenski. “Credit unions are one of the best kept secrets and we are looking to tell others all about the benefits of belonging.”
The campaign, which includes radio, was funded with a $160,000 contribution from the Pennsylvania CU Association’s Pacul Services.