ALEXANDRIA, Va. — NCUA will host a webinar Feb.18 that will show how credit unions can find and develop new opportunities among unbanked and under-banked markets across the nation.

"Opportunities in the Underserved Market," the 90-minute program will start at 2 p.m (EDT).

Presenters at the webinar will comprise Vanessa Lowe, an economic development specialist with the NCUA's Office of Small Credit Union Initiatives; Miriam De Dios, CEO of Coopera, a consulting firm that specializes in marketing to Hispanics; and Suzy Fonseca, the president and CEO of Lower Valley Credit Union, a $90-million institution based in Sunnyside, Wash.

The webinar will focus on what credit union products and services "appeal to the underserved market, and their revenue potential.

It will also explore what programs some credit unions already have in place to successfully embrace the unbanked and under-banked markets."

The Office of Small Credit Union Initiatives encourages CU development and the effective delivery of financial services for small credit unions, new credit unions, minority depository institutions and credit unions with a low-income designation.

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