CHICO, Calif.–Joe Kelly, CEO of $36-million S.T.A.R. Community CU, said membership growth is finally slowing down after substantial growth from October 2011 through May of this year.
“Our deposit growth has been flat recently, which is fortunate, as the growth in deposits was putting stress on our capital ratio,” he said. “The fact deposit growth has slowed has helped us a little. We have not seen growth in borrowing, as lending is flat in 2012 compared to 2011.”
To increase its appeal to these new members, S.T.A.R. rolled out a mobile banking app that has been “well received,” Kelly said.
“We are seeing good growth in debit cards and online banking. After Bank Transfer Day we did a series of mailings to the new members at 30-day intervals for the first three months. It reminded them of the services we have. In the early days of that program things were so crazy it was tough to do a good job of cross-selling. We will be circling back to those people and will continue to do mailings.”