FAIRFAX, Va. – People love their smart phones — almost literally — which is helping to make mobile banking a big hit at Apple Federal and Eastman credit unions.

"Members are forwarding our mobile banking application to friends, posting it on Facebook and tweeting it," said Jennifer Peart, VP-business analysis at $1.3-billion Apple FCU here. "There's a lot of excitement about mobile applications, because smart phones are very personal to members and are making their day-to-day lives easier and better."

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.