LATHRUP VILLAGE, Mich. – Michigan First CU and RewardsNOW announced this morning they have developed a new rewards program that provides incentives for cardholders to purchase Michigan-made products and services or visit popular Michigan destinations when they redeem points.

The credit union’s Experience Michigan First Rewards Visa card provides gift cards to popular tourist destinations such as The Detroit Zoo, Michigan's Adventure, The Grand Hotel, and The Henry Ford Museum, and favorite restaurants and retail outlets like Buddy's Pizza, Andiamo's, Cliff Bell's, Twelve Oaks Mall, and Great Lakes Crossing.

“We wanted to create a rewards credit card that encouraged supporting Michigan - it gives our members, consumers and our institution a way to show off their passion and pride in the state," said Michael Poulos, president of the $625 million credit union.

RewardsNOW, the Dover, N.H., company that creates boutique style loyalty programs, built the custom loyalty program that offers selections for Michigan-based items. The local rewards program includes a custom designed rewards website featuring a Michigan-based theme, which was developed to mirror the credit union's overall design.

Individuals who use the Experience Michigan First Rewards Visa earn 1.5 bonus points for local purchases and build up rewards points toward statewide and national travel, shopping and attractions or to make contributions to local charities.

Michigan First is putting out the call to other Michigan-based business via an ongoing broadcast media campaigns on local radio, cable and internet in an effort to get other Michigan-based businesses to participate as rewards-providers in the program.





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