LIVONIA, Mich. – The Michigan CU League announced a deal this morning between its CU Solutions Group CUSO and Gas Station TV that will allow credit unions to advertise on screen at the pump at local gas stations near their branches.

GSTV, the largest at-the-pump digital TV network, advertises at local Speedways, Shells, Exxons, Chevrons and other gas station brands.

When a credit union advertises with GSTV it will get a custom-produced spot like other GSTV advertisers ESPN, Bloomberg TV, HLN headline news, Showbiz Tonight and AccuWeather forecasts.

CU Solutions will help each credit union develop a marketing plan and campaign, map branch locations to the nearest Gas TV station and create a spot to play at predetermined stations.

 

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.