SAN JOSE, Calif.-The $1-billion Meriwest Credit Union is using predictive analytics to identify potential borrowers.

Tony Cortez, VP of marketing and interactive banking, told Credit Union Journal Meriwest has sought to increase wallet share by analyzing members' credit usage, identifying those members with car loans, mortgages and credit cards at other institutions, and then determining which of these would most likely consider switching to Meriwest.

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