WAYNESBORO, Va.-As numerous CUs have learned over the years, letting members tell the credit union's story can be some of the strongest marketing the organization undertakes.

DuPont Community Credit Union found that out last year when it ran its "Our Member Stories" video testimonials on TV and the web. The loan-holders talked about how the credit union paid special attention to them when other lenders would not, helped them through some personal difficulties, and got them into a home when they had just about given up hope.

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