EAST WINDSOR, N.J.-Noting that one person speaking out via social media about a better way to bank started Bank Transfer Day, McGraw-Hill FCU is wondering just what more than 150 people doing the same thing can do.

MHFCU has launched its eight-week "We Hear You" video contest in which it is inviting consumers from across the country to create a 90-second video about their personal experiences with credit unions or large banks. As a sweetener, the contest is offering $4,000 in Visa gift cards. Consumers can learn about the effort via McGraw-Hill FCU's website or from its Facebook page. It's also running a TV commercial.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.