LIVE OAK, Texas-Randolph-Brooks FCU (RBFCU) here used foursquare to spark donations to United Way in January, said Natalie Tate, public relations director at the $4.2-billion CU.

Members photographed themselves with RBFCU's mascot, then posted the photo as they checked-in at one of four selected branches, Tate explained. RBFCU returned the favor by donating $5 to United Way for every check-in with photo.

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